The Buyer Discovery-Marketo integration functions by matching Buyer Discovery records to leads within your Marketo instance. 

For each matched lead, Buyer Discovery intent data is synced. The data automatically updates M-F as intent signals change.

Steps for Configuring the Integration

To configure the integration there are five key steps:

1. Create a list where leads will be matched with Buyer Discovery intent signals

2. Create a Smart Campaign to populate the list with any new leads in Marketo daily

3. Add custom fields on the Lead object for Buyer Discovery intent signals

4. Authenticate the Buyer Discovery-Marketo integration

5. Configure the integration for your use cases