How it works

Modified on Fri, 4 Aug, 2023 at 3:24 AM

Buyer discovery for 6sense: How it works


With the Buyer Discovery for 6sense integration, users can create 6sense segments with filters based on Buyer Discovery intent signals. The signals available are:


  • Engagement
  • Product Awareness
  • Purchase Intent
  • Categories Viewed
  • Competitors Viewed




  • Once Buyer Discovery-based segments have been used in Campaigns for a measurable amount of time, users can visualize segment performance and attribute converted leads to intent data sources





Recommended Segments 

All intent levelsThis segment is recommended to follow all the accounts detected on Gartner Digital Markets through your funnel in Segment Performance. 
All intent levels + ICP filters This segment is recommended to follow all the accounts matching your ICP through your funnel in Segment Performance. 
TOFU Category views with medium-to-high engagement,  low-to-medium intent
MOFUCompetitor views and/or profile views with product awareness, medium intent
LOFUHigh-to-very high intent with profile views or competitor Views 




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